What Makes A Successful Shopify Store?

In today’s day and age, mobile devices like tablets and smartphones have greatly changed the shopping process and the path to purchase. These days, you can buy anything from a pizza to your own private island right from the comfort of your own living room. Because of this simplicity, new online shops are constantly popping up that cater to different customer segments.

You might have read before that it is so easy to set up an online shop; you just need a domain, good hosting, content management system and theme, and you’re all set. Online stores can be cheaper to run and manage than a brick and mortar. After all, there is no need to worry about overhead costs like rent.

But to be honest with you, this is not the case, Why? Well in reality it’s quite hard to create a good online store, and it’s even harder to make it successful and user-friendly. For this reason, below you will find useful tips that will guide you through to becoming a successful online store owner.

Create an Engaging Homepage

This is simply the face of your company. Your customers or visitors will be able to know what products and services you offer. The homepage has to clearly state that, as some visitors don’t have the time to browse around to figure out what you’re selling.

Tips On How To Create an Engaging Homepage:

Be concise and direct in conveying the most important info to your customers . Avoid telling your customer when your business was found or how many sales managers you have. Instead this info should be included in the ‘About Us’ page.

Moreover, on your homepage, ensure you link to the categories to ease site navigation and make user experience seamless. There may also be banners with special offers and promotions.

Not to mention, include a section for contacts or even an online chat in case your customers have questions about certain products. Did you know that Live chats have the highest satisfaction levels for any customer service channel with 73 percent, so you should consider using it for your store.

Make the Most Out of Category Pages

Category pages are like the shelves you find in a physical store. This provides you with a chance to show your customers what your store has to offer. It’s always a good idea to place pictures, a short description of your products, the price, a small section for review counts, and an ‘Add to Cart’ option under each product indicated in your category pages.

You can also add sorting options (by bestsellers, reviews count, price, newest, etc.) or ajax scroll. If you decide to go for sorting, make sure you set all the canonicals and navigational tags properly. If you choose infinite scroll for your categories, remember to comply with Google guidelines since they can be quite strict about this.

Fine Tune Your Product Page

When describing a product you are selling in your store, ensure you show all the relevant info as quickly as possible, so it should be organized in a user-friendly manner. Don’t write too much, but at the same time, write something interesting to eventually get the customer to make a purchase.

Use a Tracking & Analyzing Tool

You need to know how your business is doing. And the easiest way to get that info is to set up your Google Analytics. This will help you track key performance indicators so that you’ll know which aspects of your online store needs to be strengthened.

Use an email marketing tool

Running a business is a full time job. With limited time and resources, it can be difficult to put energy into marketing your business. But with email marketing, promoting your business becomes a whole lot easier. With this said, one of the best to use email marketing tool is Aweber. In fact, you can sign up today for free using Aweber Free plan. No credit card required. Moreover, if you are new to email marketing, please make sure you get your free copy of the guide on how to grow your business using email marketing.

So, is it worth all the effort?

The simple answer is yes. Think of your store like a sprout; you should take care of it, water it and nourish it. One day your hard work will result in a flourishing tree which will bear fruits regularly!

For more tips on how you can make your online store successful in a short period, check out SaleHoo Educate — SaleHoo’s new premium education platform where customers can access in-depth courses, taught by eCommerce experts, on how to launch a successful online business. Our first course shows people how to build, launch and scale a successful dropshipping store on Shopify.

If you found this article helpful, please don’t forget to share it with others that are looking for tips to make a successful Shopify store! And if your not already subscribed to our mailing list, please subscribe to get our latest blog posts straight to your email inbox.

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