If there’s one industry that’s growing faster than ever before, it’s e-commerce. In fact, by 2021 experts predict that this industry alone will be worth more than $4.5 trillion (that’s not a typo!).
Large-scale corporations have sophisticated websites, small brick-and-mortar businesses are continuing to build up a web presence, and even everyday people like you are opening up their own online stores every single day.
But just because this business is booming doesn’t mean it’s a cinch to tap into this market on your own.
And in fact, there are a number of fundamentals you need to understand before opening up your online store. Otherwise, you may end up being one of the 90% of online shop owners that fail within the first four months!
Before we delve into the 5 essentials you really need to nail down before opening your online store. I advise that you please download The Free Report (below) created by Tim Rose, which examines what any online business owner needs to master in order to stay afloat in an increasingly competitive industry – from basic core components that are simply a must today to the little-known strategies and growth hacks that Shopify super earners use every day to secure their fortune.
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>>Free-Report-Here<<<
1. Master the Multichannel Approach
Email, Facebook, Twitter, Youtube, search engine rankings, referrals – these are all critical marketing channels that you need to learn how to take advantage of if your small business is going to succeed.
Relying on just one channel alone simply will not keep your online store afloat. So, before you launch your e-commerce store, be sure to familiarize yourself with as many different marketing channels as possible. One in particular is influencer marketing. When you master this, you can get others to spread the word about your product without any investment on your part.
For this reason, I want to reiterate that you please download the Free-Report-Here and read about the influencer marketing section (page 22 of the report) for more info on how to familiarize yourself with as many marketing channels possible!
2. SEO Matters – Especially for Businesses
Building up traffic to your store is obviously one of the best ways to ensure your long-term success. However, doing so can be tough, especially since ranking on search engines like Google is harder than ever.
If you want your store to show up on the front page of search results, you need to do some research into search engine optimization (a.k.a. SEO). The better your site’s SEO, the higher it’s going to rank.
One of the best ways to boost SEO is through Content marketing. With this said, Start a blog. Write in-depth articles about your products. Include case studies, product reviews, and tutorials. Also, don’t forget to include an About Us page along with contact info. The more you can fill out your site with useful information, the better search engines like Google are going to rank your page. If you are not familiar with Content Marketing, you can check out this free eBook that will help you with content marketing strategies.
3. Testimonials, Testimonials, Testimonials!
This one’s easy – include lots of testimonials! Testimonials are one of the most effective ways of convincing an audience to buy your product. Video testimonials are great, but text ones work just fine too. Either way, a review from a happy customer can go a long way towards bringing in more sales.
4. Nail Down Your Marketing Strategy
Even if you have the best product on the market, that doesn’t mean customers are going to be naturally drawn to your online store. Sadly, the Field of Dreams approach (“If you build it, they will come”) just doesn’t work in business.
And that means you have to do the work to bring them in. Time to beef up your marketing. A comprehensive marketing strategy is one of the biggest differentiators between a successful online business and a flop. It keeps your customer pipeline full, helps inspire trust in your audience, and primes your prospects for a sale.
A solid marketing strategy, then, is one of the best tools you’ll ever use during your e-commerce career. Investing in a program to help you fine-tune your strategy (like Shopifortunes) will usually end up being the best choice you’ve ever made for your business.
5. Truly Understand Your Audience (This One Is Key!)
A groundbreaking product is only going to bring in revenue if it’s targeted towards the right audience. Someone looking for a knife isn’t going to buy your spoon no matter how great that spoon is!
That’s why in order to succeed, you really need to do your research before attacking a market. What are these customers looking for? What are their hopes and dreams? What are they afraid of? And where are their needs not being met?
The more you truly understand your audience, the better you can sell your product to them. In order to help you understand your audience better, you need to make good use of content marketing. And if you have not already downloaded the free eBook on Content marketing strategies, you can do that here (By the way, it’s a free eBook, and is very helpful).
As you can see, opening up your own online store and positioning it for long-term success can be incredibly difficult without the proper guidance. And if you’re trying to break into the e-commerce market, you owe it to yourself to start off on the right foot.
Shopifortunes, an elite e-commerce store launch program, is without a doubt one of the best systems available to help you not only get your store up and running in just a few minutes but also turn it into a revenue-generating machine.
And with the Syndicate secrets inside (which you can’t find anywhere else), you can turn a floundering Shopify store into a 6-figure internationally recognized brand in just a few weeks.
Check out SHOPIFORTUNES for more information.
There you have it the 5 essentials you really need to nail down before opening your online store. There are a lot of reading involved, but trust me it is worth it! If you liked reading this blog post, please share it with your friends. And please don’t forget to subscribe to our mailing list to get the latest post updates delivered to your email inbox.
READ MORE:
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How To Pick A Market To Launch Your Shopify Store
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